Only in the New York Times

The David Segal article is entitled Apple’s Retail Army, Long on Loyalty but Short on Pay.

The crux of the article is that Apple derives other-worldly value from its workers. And that’s not shocking for what amounts in many ways to a group of true believer/groupie-employees.

What’s funny—well, to me—is this assessment:

“In the service sector, companies provide a little bit of training and hope their employees leave after a few years,” says Arne L. Kalleberg, a professor of sociology at the University of North Carolina.

What’s so funny about that, you ask? The fact this is a business article and the Times uses a quote from a college sociologist.

And what’s the main thing Apple seems to offer its workers and users? A (misplaced and even bizarre) sense of community/belonging. Not quite Harvey Updyke, but not too far removed.

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About Professor Mockumental

I enjoy almost all forms of parody, buffoonery, and general high-jinks. Satire has shown itself to be an essential societal need; I therefore humbly offer my services in such a manner. I enjoy mocking the usual suspects at the New York Times (Charles Blows, Moron Dowd, and the earth is flat guy) and Washington Post (Dana Milkbag, E.D. Dijon, and David Ignoramus). There are many others as well, but sadly, there are always too many targets and too little time.

Posted on June 24, 2012, in Uncategorized and tagged , . Bookmark the permalink. Leave a comment.

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